In any new venture, one can expect a learning curve – time spent figuring out what it is you truly want to do, why you want to do it, and who is the audience you want to attract.
With an online presence add to that the technical knowledge necessary to establish a framework for the site and the content for each page. While using a software geared toward your goals simplifies the process, the learning curve for design, preparing user-friendly content, and establishing a maintenance schedule to keep the content fresh can be daunting.
Enjoy!
Risë E. Daniels